Specialties
Four connected levers for measurable growth
I help teams turn digital strategy into a system: a website that creates demand, search that compounds, automation that removes friction, and analytics that keeps every decision grounded.
One connected system
These disciplines work best together. Strategy sets the path, visibility brings the right audience, automation scales the work, and analytics closes the learning loop.
Start with the pressure point. Build toward the whole.
Website Strategy
Your website is where positioning meets pipeline. I help you clarify who you're for, what to ask visitors to do at each stage, and how pages and campaigns support demand, qualified leads, and the sales cycle—so marketing, lead gen, and sales stay pointed at the same outcomes.
Positioning & messaging
Clarify who the site is for, why the offer matters, and how the story should unfold across high-value pages.
Buyer journeys & UX
Shape page priorities and paths around how real buyers evaluate, decide, and move into a sales conversation.
Lead-driving systems
Connect offers, calls to action, forms, qualification, CRM handoffs, and nurture into a coherent lead engine.
CRO & experimentation
Use funnel evidence, structured testing, and focused UX improvements to turn more existing traffic into action.
What I help with
- Positioning, segments, and messaging hierarchy on the pages that matter
- Lead capture strategy: offers, primary CTAs, forms, and qualification vs. volume
- Funnel analysis and a CRO hypothesis backlog ranked by evidence and effort
- Workshops that align marketing and sales on priorities, proof, and handoffs
Typical outcomes
- A clearer ICP-facing story that prospects and reps can repeat with confidence
- More qualified leads from the traffic and attention you already earn
- Coherent demand: campaigns, site, CRM, and follow-up pulling toward the same goals
- Marketing and sales agreed on what the site must deliver for pipeline—not just launch dates
SEO
SEO works when technical health, content quality, and off-site credibility move together. I help you build a practical program—not a bag of tactics—that fits your resources.
Technical SEO
Strengthen crawlability, indexation, performance, structured data, and the technical foundations search depends on.
Search & content strategy
Build a prioritized topic and page roadmap around search intent, business value, and what your team can sustain.
Local visibility
Improve the location, profile, and citation signals that help nearby buyers discover and trust the business.
Reputation & authority
Shape reviews, branded search results, and credible proof so prospects find confidence at decision time.
What I help with
- Technical audits: crawlability, indexation, Core Web Vitals, schema
- Keyword and topic strategy aligned to buyer intent
- On-page templates, internal linking, and content briefs
- Review strategy, local profiles, Search Console, rank tracking, and authority signals
Typical outcomes
- Steady growth in qualified organic sessions
- Fewer surprises from algorithm updates and site changes
- A more consistent, trustworthy presence where prospects look you up
- Content and dev teams working from the same prioritized backlog
Automation
Strategy only matters when it shows up in how people work day to day. I help you design marketing operating rhythms with clear ownership and workflows, then automate what is repetitive: integrations and scripts where code fits, documented processes where people stay in the loop, and agentic AI for bounded tasks with guardrails. Campaigns, content, and measurement run as one system—not a patchwork of one-offs.
Marketing systems
Create operating rhythms, ownership, playbooks, and QA that turn strategy into dependable execution.
Workflow & handoff design
Remove ambiguity and dropped work across marketing, creative, sales, and the tools they rely on.
Integrations & scripts
Automate repetitive syncs, routing, reporting, and publishing with solutions your team can maintain.
AI automation
Deploy agentic AI for bounded tasks with human checkpoints, quality guardrails, and measurement built in.
What I help with
- Workflow and handoff design across marketing, creative, and sales
- Playbooks, templates, and QA so quality stays high as volume grows
- Code-friendly automation and integrations for repetitive syncs, routing, and publishing your team can maintain
- Agentic AI for well-bounded tasks, with guardrails and measurement hooks tied to the wider system
Typical outcomes
- Less firefighting and fewer dropped balls between teams
- Less toil on repetitive work: faster cycles, fewer errors, and automation you can trust
- A repeatable engine leadership can scale and inspect with confidence
Analytics
Default platform reports rarely tell the full story. I help teams build analytics systems that capture clean first-party data, model how channels interact, and support decisions leadership actually uses—not vanity metrics.
Measurement foundations
Define the events, data layer, campaign taxonomy, and governance needed for trustworthy first-party data.
Tracking architecture
Implement maintainable tagging and data flows across the site, marketing stack, and conversion points.
Attribution & journey analysis
Model how channels work together and put platform-reported performance into the context of the full funnel.
Reporting & insights
Build shared definitions and decision-ready dashboards that focus teams on pipeline, revenue, and learning.
What I help with
- Event schemas, tag management, and data-layer patterns your team can maintain
- UTM discipline, campaign taxonomy, and cross-channel journey mapping
- Attribution approaches suited to your funnel—from paid and organic to email and social
- Dashboards and definitions that align marketing, product, and finance on what “good” means
Typical outcomes
- Clearer picture of which campaigns drive pipeline and revenue—not just clicks
- Fewer blind spots when privacy rules or ad platforms change how data flows
- A measurement stack that survives team changes and vendor churn
Get in touch
Share a bit about your goals and I’ll follow up by email. Opens your mail app to send the message.